Debbie Ferrari

Use A Mouse To Find Your House
Local "Internet Realtor®"sells homes through award-winning web site

Carole Shannon got her first taste of San Clemente real estate while sitting in front of her computer in Oregon. She found her real estate agent over the Internet. And she first viewed the house she ultimately decided to buy in photos shot with a digital camera and e-mailed to her.

Shannon is a client of Debbie Ferrari, the self-proclaimed "Internet Realtor®." "I was intrigued with the site," Shannon said. "For me, it was totally convenient. It had good information and was efficient."

With all of the uses of the Internet, it's hardly surprising that real estate agents are going on line as well. What is unique about Ferrari's site is that it gives Internet surfers the ability to search on-line real estate listings themselves.

Customers can see for themselves if there's anything they might be interested in before e-mailing Ferrari.

Through her site, searchers can log themselves into the Southern California Multiple Listing Service (MLS), which shows pictures and descriptions of homes for sale. They can even get automatic MLS updates showing new home listings that match their parameters. Most other real estate sites require you to e-mail a form detailing what you are looking for so the agent can check for you. "I try to be consumer-oriented and give them the information they're looking for," Ferrari said.

Ferrari, who is a broker associate with The Summit Real Estate Group - San Clemente, specializes in real estate in San Clemente, Dana Point, Capistrano Beach, San Juan Capistrano, Monarch Beach, Laguna Niguel and Aliso Viejo.

Her site also links to other Web pages about these cities, so out-of-towners can get a feel for what their prospective neighborhoods would be like. It makes sense to give customers access to more information, Ferrari said. That way the buyer has a better idea of what they are looking for when they come to her, she said.

And potential buyers are paying attention to this resource. In most months, her several web sites typically log over 12,000 unique visitors, rivaling the visitor statistics of large corporate real estate sites.

The site, which is orchestrated by Bill Koelzer, has evolved a lot in the five years it's been up, she said. It has become more comprehensive and user-friendly, and now more than 400 unique visitors use its resources daily. Ferrari has actually sold about 40 homes from buyers who found her on the Internet, she said.

The industry also has taken notice. The page is the most awarded individual Web site for a real estate agent on the Internet, Ferrari said. More than 20 national real estate organizations have given Ferrari's Web site their content and design awards. Recently, Ferrari was selected as "Realtor® of the Month" in Broker*Agent magazine of Orange County. But one thing Shannon liked about the Web site is it does not focus on Ferrari's accomplishments, it focuses on giving consumers information. She's a buyer's agent," said Shannon, who plans to move into the Shorecliffs home of her choice sometime by the end of the summer.

This site has won ALL the top Real Estate Awards--and dozens of others--for XLNT Content and Design

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Serving all of South Orange County, CA
Providing Realtor® and real estate services for: San Clemente, Dana
Point, San Juan Capistrano, Laguna Niguel, Aliso Viejo, Monarch Beach,
Capistrano Beach, Laguna Hills, Beach Cities, and South and Central
Orange County, California

Prudential California Realty
Debbie's Prudential California Realty Office: 29982 Ivy Glenn Drive, Suite 100 | Laguna Niguel, CA 92677

(Inside The Laguna Niguel Design Center | Corner of Aliso Creek and Alisa)

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Debbie's personal home office; 2924 Camino Capistrano, Suite D, San Clemente, CA 92672

Call Me Toll Free: 888-547-2942